Design Leader  ·  Team Builder  ·  Enterprise Innovator

REGAN NORTON

17 years building teams that ship, cultures that last, and products that earn trust from the people who actually use them.

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17+ Years leading
design teams
100% Team retention
over 3 years
11 UX professionals
led at GE
1 Company built,
scaled & sold

Selected Work

The work I'm most proud of isn't a screen. It's a team that grew, a product that shipped, a process that stuck, or an organization that changed.

General Electric 2016 – 2020 Enterprise / IIoT

Building Enterprise Mobile from the Ground Up

Established GE's Mobile Center of Excellence and led the company's first enterprise iOS app — the flagship deliverable of the GE–Apple partnership. Built on global contextual research with MRO workers and IIoT operators across multiple countries.

11UX professionals led & developed
FirstEnterprise iOS app at GE
GlobalResearch program built from zero
Mozilla 2020 – 2024 Open Source / Platform

100% Retention Through Organizational Turbulence

Led Mozilla's design and research organization through significant company-wide uncertainty. Rebuilt team culture, implemented lean delivery workflows, and directed a full redesign of the Hubs platform — with every team member still standing after three years.

100%Team retention over 3 years
+10%Delivery efficiency gain
FullHubs product redesign shipped
Showcase Deck Box 2023 – 2025 Founder / Consumer

Concept to Acquisition in Under Two Years

Founded a consumer product company targeting the trading card game market. Single-handedly owned product design, sourcing, Shopify UX, DTC and wholesale channel growth, and community strategy — culminating in a successful acquisition by Misty Mountain Gaming.

~2 yrConcept to exit
DTC +Wholesale channel built
AcquiredMisty Mountain Gaming, 2025

About

I became a design manager because I realized I was more interested in making other designers better than in being the best designer in the room. That shift happened at GE, where I was handed a team of 11 UX professionals and a mandate to help build enterprise software for people in aircraft hangars, on factory floors, and in operations centers around the world.

That work changed how I think about design. Good UX isn't beautiful. It's trusted. It's used. It works when the stakes are high and the user is exhausted.

From there I led Mozilla's design organization through a period of real organizational turbulence — and we came out with the whole team intact, more efficient, and shipping a complete product redesign. Zero attrition over three years. That's not luck. That's culture.

I've also built something from scratch. In 2023 I designed and launched a physical product, grew it to retail shelves and a loyal community, and sold the company two years later. The cycle of designing, testing, iterating, and handing something off is one I understand from both ends of the table.

Currently based in New Orleans, LA  ·  Open to remote leadership roles

Philosophy

"Design teams do their best work when they feel safe to take risks, have clarity about what matters, and know someone's in their corner. My job is to build that environment — then get out of the way."

"Good UX isn't beautiful. It's trusted. It's used. It works when the stakes are high and the user is exhausted."

"At the manager level, the most important design deliverable isn't a prototype — it's a team that knows how to make decisions without you in the room."

Capabilities

Leadership
Team building & mentorship Design operations Cross-functional collaboration Executive communication Change management Inclusive leadership Workshop facilitation Innovation program design
Strategy & Practice
Product design strategy Human-centered design Design systems User research programs Service design Agile & Lean UX Accessibility (WCAG) Data-informed design
Domain Experience
Enterprise software (IIoT, MRO) Aviation & industrial Open-source platforms Consumer product Media & publishing DTC e-commerce Financial services Startup to enterprise scale

Currently open to new opportunities

LET'S TALK.

Open to Director of UX, Head of Design,
and Senior Design Manager roles.

Say Hello ↗